(Spec)
Client: Johnson & Johnson
Graphic Designer: Kylie Wichtner
Goal: To introduce parents of children ages 2–5 years to a new hair care product and encourage them to buy it using the coupon provided.
Solution: A three-email sequence, starting with a teaser to pique interest, followed by an announcement to introduce the product, and ending with the product launch and offer. To appeal to the target audience, I emphasized the benefit of making bath time an easier and more enjoyable experience for both parent and child.