Direct Mail

Client: Triumph Boxing

Goal: To generate sales leads and eventually increase membership numbers, targeting active adults ages 22–38 years wanting to optimize their fitness while balancing a busy schedule.

Solution: In writing this 11”x6” print piece, I highlighted the benefit of self-improvement without the stress of time constraints, using an exciting, urgent, and promotional tone.

To track the conversion rate, I recommended training the front desk staff to ask pass-users where they’d heard about the offer. I also included a QR code for a custom landing page as a way to track the response rate.