Product Description
(Spec)
Client: Wale Apparatus Co., seller of glass tools, supplies, and equipment
Goal: To increase sales of the four-edge scoring knife, targeting research and production facilities, universities, glassblowing companies, and lampworking and flameworking industries.
Solution: I rewrote and reorganized the text to be more concise, benefit-focused, and directed toward the prospective customer. This way, they can more quickly and easily imagine themselves using the knife and be more inclined to add it to their toolkit.
Rewritten paragraph:
Easily cut glass and quartz tubing and rod using the four-edge scoring knife. Designed to be dependable, this heavy-duty knife is made from high-quality tungsten carbide and offers four cutting surfaces for a longer lifespan. By adjusting the unique square collet to expose as much of the blade as desired, you can easily replace a worn blade and make cuts with precision, allowing for elevated craftsmanship.
Dimensions: Handle 4 ½" long x 3/4" diameter. Blade 1 ½” long x 5/16” wide
Original:
The four-edge scoring knife is ideal for the cutting of glass and quartz tubing and rod. Unlike conventional designs, this scoring knife features four cutting surfaces. This allows greater ease of use and longer life. The unique square collet allows the user to expose as much of the blade as desired, and at the same time allows the user to easily replace a worn blade. The four edged square blade is crafted from high quality tungsten carbide, insuring long life and dependable service.
Dimensions: handle 4-1/2" long x 3/4" diameter. Tungsten blade 5/16" square x 1.5" long